In every category, store shelves are flooded with an overabundance of consumer products. In this competitive marketplace, packaging -- the first real customer interaction point with a product -- becomes the most vital product communication channel. Our goal is to have customers not only picking up our clients’ products from the shelves, but also putting them into their carts. The key to such product design is in the strategy. We merge our expertise in packaging design and strategy at the intersection of the product/brand scoping and the targeted customer insights to fashion distinguishable designs with differentiating added values.