In every category, store shelves are overabundant with consumer products. In this competitive marketplace, product packaging — often the first real customer interaction point with a product — becomes the most vital brand communication channel. Our goal is to have customers not only picking up our partners’ products from the shelves, but also putting them into their carts. To achieve this we fashion an authentic and competitive product packaging by fully embodying brand identity and relevant differentiating values to maximise product appeal and improve customer experience for increased purchase frequency.